3 Vital Trade Show Items for Your Next Exhibit

Every presentation needs to have the most basic items, but unfortunately stocking these often isn’t enough to meet the needs of modern audiences. Highly technical exhibition goers demand higher production values, which means you might be left behind even if you’ve made sure to invest in everything usually considered mandatory.

Staffers at Infusion Displays shared some insight on this issue, and we made sure to jot down everything they came up with.

Top 3 Trade Show Elements that are Vital to Modern Audiences

Before you go any further, make sure that you have all the basics down. Both indoor and outdoor displays are important. As soon as you’ve got these things down, check the following list.

• Virtual Reality Experiences
• Augmented Reality Adventures
• Your Values
  

Virtual Reality Experiences

Perhaps the most popular way to showcase your brand is through a complete VR display, which places your clients into a completely different world from our own. Though you can opt for a serious presentation that frees people to explore product designs in a way they wouldn’t in the real world, there’s no reason why you couldn’t dream up a far more imaginative universe for your clients to explore.

Consider building something that matches the theme of your organization. Don’t be afraid to experiment, especially if you represent a newer startup firm that doesn’t have an entrenched image. This might very well be your chance to build a brand from the ground up.

Augmented Reality Adventures

It’s easy to confuse VR and AR presentations, but they’re designed to serve entirely different needs. True VR offers users a completely independent virtual world that’s not tied to our reality.

Programs that offer AR services show your clients a view of the real world and allow them to place virtual objects inside of it. Those who simply want to show how their goods would fit into a physical environment.

Creative applications of this technology lend themselves well to gamification, meaning you can lead your clients on an adventure where they try to collect a number of virtual items in the world around them.

Your Values

Brand values are more important now than they ever have been in the past. Chances are that you’re no longer just selling products and services. You’re also selling a specific type of lifestyle that your potential clients would want to invest in.

If this sounds even slightly familiar, then make sure that everything you put together showcases your organization’s values. Everything from the most basic set pieces to sophisticated three-dimensional showcases has to be dialed into what your organization stands for.

Think about where your group stands on the issues and how your customers might feel about some of the most important facets of their lives. Identify the kind of problems they run into on a regular basis so you can emphasize the way that your brand can solve them.

Design a Captivating Experience with Infusion Displays

Telling consumers what you’re all about isn’t enough any longer, so make sure that you have everything on hand you need to give them a full tour. Contact us online and our team will help you put together something your clients will never forget.