Here is what Trade Show Display Covers can do for Your Booth

Most people think of a table cover as little more than something you use to make a table look nicer. But did you know that table covers can also be an effective marketing tool?

More than ever, it’s vital that you use every tool at your disposal to outclass your competitors. Table cloths act as a subtle foundation for all of your marketing efforts, supporting your team without distracting from their pitch.

At Infusion Displays, we’ve designed, updated, and innovated countless event displays over the years. In this article, our design experts take a deeper look into the benefits of a proper table cover display.

3 Vital Reasons to Use a Table Cover for Your Event Display

They don’t just exist to protect the humility of your table. Here are three reasons why you should use a table cover for your next trade show or experiential marketing event:

1. They Generate — and Qualify! — Leads for Your Sales Team
2. They Strengthen Your Customer Relationships
3. They’re a One-Time, Evergreen Investment in Your Marketing

They Generate — and Qualify! — Leads for Your Sales Team

We already know that the right table cover attracts customers to your trade show booth. But have we stressed enough how beneficial this is to your sales team?

With targeted copy and imagery, you can use your event display to attract the most qualified leads. For example, you can print “pain point” questions on your table cloth, accompanied by imagery of your products in that context.

So, while your other marketing displays (i.e. banners throughout the facility) attract anyone interested in your product, the tablecloth will call out to those who use them. Then, your marketing team can engage those target clients with a product demonstration that solves the pain point.

They Strengthen Your Customer Relationships

Did you know that 75% of participants report that they feel more connected to a brand after engaging with them at experiential marketing events (Source: Agency EA 2021)?

We hear you, though; what does that have to do with table covers?

Well, what do consumers feel connected to, if not your branding? As discussed in the article linked to above, the imagery and overall design that you choose for your table throw reinforces your branding to the 75% of your audience who are looking for a connection.

Event Table Covers are a One-Time, Evergreen Investment

Finally, unlike much of your marketing materials, when designed strategically, you receive branding decor that you’ll never need to replace. Let’s try out a thought experiment; imagine your ideal table cover.

Now, for which of these experiential marketing events can you use your perfect tablecloth over the next several years (if not decades):

• Trade Shows?
• Conventions?
• Sporting Events?
• Non-Profit Fundraisers?
• Industry Expos?
• Fan Events?

All of the above?

Outshine with Trade Show Table Covers from Infusion Displays

The key to outclassing your competitors is to be valuable, memorable, and engaging. The right table cover can support your marketing efforts in each of these aspects.
To find the perfect trade show tablecloth for your next event, reach out to our team today.